B2B Marketing Engagement
CASE STUDY
Empowering Retailers through B2B Marketing Education and Engagement
CHALLENGE:
A rapidly growing social retail company sought to enhance engagement and product knowledge among its vast network of over 80,000 independent retailers. The goal was to empower retailers with the tools and knowledge they needed to succeed in a competitive market.
MY ROLE:
As Marketing Manager, I spearheaded a multi-faceted B2B marketing education campaign, strategically combining content creation, technology, and in-person events to achieve these goals.
•Educational Content Development: I managed the creation of engaging video content and the development of a Learning Management System (LMS) to provide retailers with accessible, on-demand training resources.
•Social Retail and Fundraising Event: I organized and promoted a large-scale event that brought retailers together to learn about social selling strategies, network with peers, and explore fundraising opportunities to support their businesses.
•Campaign Coordination and Execution: I oversaw all aspects of the campaign, ensuring seamless execution and collaboration across teams.
RESULTS:
•Increased Retailer Engagement: The campaign fostered a significant increase in retailer engagement, as evidenced by higher participation rates in training programs, increased social media activity, and positive feedback from the community.
•Improved Product Knowledge: The educational resources and events empowered retailers with a deeper understanding of company’s products, leading to more effective sales and customer interactions.
•Boosted Business Growth: By providing retailers with the tools and knowledge to succeed, the campaign contributed to overall business growth and fostered a stronger sense of community within the company’s network.
B2B Marketing Strategy and Execution | Project Management | Content Creation and Management | Event Planning & Promotion | Community Building and Engagement
Retailer Marketing Education Event
Fundraiser Education Event
This campaign showcases my ability to develop and execute effective B2B marketing strategies that empower and educate partners, driving both engagement and business growth. Let’s collaborate to create a tailored marketing education program that empowers your network and achieves your goals.
Case Studies
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