Marketing for Community Engagement
CASE STUDY
Amplifying Community Engagement through Digital Storytelling and Partnerships
CHALLENGE:
Grand Staircase Escalante Partners (GSEP), a non-profit dedicated to preserving the Grand Staircase-Escalante National Monument, sought to significantly increase volunteer participation in crucial conservation projects, including trail maintenance, graffiti removal, and a major riparian restoration initiative on the Escalante River.
MY ROLE:
As Communications Coordinator, I played a pivotal role in driving volunteer engagement by:
•Developing Compelling Digital Content: Crafting impactful stories and visuals that showcased the importance of conservation efforts and the positive impact of volunteering, inspiring action and connection with the cause.
•Leveraging Social Media for Outreach: Strategically utilizing social media platforms to reach a broader audience, promote volunteer opportunities, and share inspiring stories of community involvement.
•Fostering Partnerships: Collaborating effectively with Patagonia Action Works and other organizations to amplify outreach efforts and tap into new networks of potential volunteers.
•Streamlining Communication Channels: Implementing efficient communication tools and processes to ensure clear and timely information sharing with volunteers, enhancing their overall experience.
RESULTS:
•Volunteer Surge: Over 50 volunteers contributed 400+ hours, doubling participation from the previous year.
•Community Connection: Fostered a stronger sense of community and connection to the Monument as more people spent time on conservation efforts.
•Successful Partnership: Collaboration with Patagonia Action Works expanded reach, capabilities, funding, and attracted new volunteers.
UX design | Ethnographic Research | Wireframing | Prototyping | Persuasive Copywriting | Project Management
Robust Social Media Campaign
Designed, wrote, and managed the social media campaign for the volunteer program.
Printables Design for In-Person Events
Designed materials like this printable flyer for ads and events.
Through collaboration and compelling narratives, we can amplify your message and achieve remarkable results. Let’s partner to cultivate a thriving community around your mission.
Case Studies
Uncover the stories behind successful marketing campaigns and see how strategic narratives and data-driven design can transform your brand.
Explore the case studies below.
