National Advocacy Campaign

CASE STUDY

Mountain Valley silhouette graphic for it was something

Narrative-Driven Advocacy Campaign for Land Protection

CHALLENGE:

Raising public awareness and generating widespread support for the protection of the Grand Staircase-Escalante National Monument, facing threats of reduced boundaries and diminished safeguards.

MY ROLE:

As Communications Coordinator, I spearheaded the creation of a multi-faceted advocacy campaign, leveraging compelling narratives and strategic communication to inspire action and influence decision-makers:

•Crafted Impactful Newsletters and Donor Letters: Developed emotionally resonant stories and visuals that showcased the Monument’s unique beauty, biodiversity, and cultural significance, fostering a deep connection with the cause.

•Contributor to the National Campaign: Executed a comprehensive campaign encompassing national advertisements, targeted newsletters, grassroots organizing, fundraising initiatives, and strategic media outreach to amplify the message and garner support.

RESULTS:

•Presidential Proclamation: The campaign’s success culminated in a historic 2021 Presidential Proclamation by President Biden, restoring full protections to over one million acres of the Grand Staircase-Escalante National Monument.

•Quantifiable Impact: Witnessed a substantial increase in donations, volunteer sign-ups, and social media engagement, demonstrating the effectiveness of the narrative-driven approach in mobilizing support.

Social Media Awareness & Fundraising

"Year-end Campaign: Restoration" social media marketing.

"Year-end Campaign: Restoration" social media marketing with highlight of the monument.

Eye-catching visuals and compelling narratives captured the essence of the Monument and the urgency of its protection.

Ads in Local and National Newspapers

"Thank you President Biden" graphic for public lands restoration.

"Thank you for your support" graphic for public lands restoration.

Designed print and digital ads for the campaign.

Email Campaign Designs

Designed, contributed to, and edited quarterly newsletters for the non-profit.

This campaign exemplifies the transformative power of storytelling and strategic communication in driving successful advocacy efforts and achieving impactful policy change.

Ready to elevate your cause and inspire action? Let’s collaborate and craft a compelling narrative that resonates with your audience.

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