SaaS Startup Website
CASE STUDY
Optimizing Customer Funnels for SaaS Startup Growth
CHALLENGE:
A newly launched SaaS startup was struggling to attract and convert website visitors into leads and customers.
MY ROLE:
As the lead marketer, I spearheaded a comprehensive website redesign and optimization project, focusing on improving the customer journey through strategic lead magnets, insightful blog content, and targeted landing pages.
RESULTS:
•Increased user engagement: Boosted average time on site by 35% and page views per session by 20%.
•Improved lead generation: Generated 45% more leads through optimized landing pages and compelling lead magnets, such as free affiliate guides.
•Enhanced user experience: Redesigned the home page and key landing pages to improve clarity and navigation, leading to a 15% decrease in bounce rate.
UX design | Ethnographic Research | Wireframing | Prototyping | Persuasive Copywriting | Project Management
Affiliate Landing Page
Updated the landing page to increase engagement and understanding. Created the animation to explain new concepts.
New Home Page
Redesigned the website to display the new product offered by the company.
Curious how strategic design can ignite your website’s growth? Let’s chat about optimizing your customer journey and turning visitors into loyal customers.
Case Studies
Uncover the stories behind successful marketing campaigns and see how strategic narratives and data-driven design can transform your brand.
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