Event Marketing

CASE STUDY
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Fostering Cultural Understanding and Conservation through Educational Outreach

CHALLENGE:

Grand Staircase Escalante Partners (GSEP) aimed to increase awareness and participation in educational programs focused on conservation and land protection, particularly those highlighting the deep historical and modern-day connections of Indigenous Peoples to the Grand Staircase-Escalante National Monument.

MY ROLE:

As Communications Coordinator, I played a crucial role in promoting GSEP’s educational initiatives by:

•Developing engaging, culturally sensitive content highlighting the Monument’s significance and Indigenous perspectives.

•Implementing strategic communication campaigns across various channels to raise awareness and foster community engagement.

•Collaborating with partners to organize the impactful “Native Perspectives” online series, featuring Indigenous scholars and elders.

•Enhancing visitor education through revitalized resources and captivating exhibit panels at the main office.

RESULTS:

Increased Attendance and Engagement: Efforts led to a significant increase in attendance and participation in GSEP’s educational programs.

“Native Perspectives” Success: The series fostered meaningful dialogue and cultural exchange, attracting over 25 Indigenous scholars and elders and generating widespread community interest.

Enhanced Visitor Experience: The upgraded educational material at the main office, particularly the informative exhibit panels, enriched visitors’ understanding of the Monument and its interconnectedness with Indigenous communities.

Communication Strategy Development & Execution | Media Relations & Outreach | Content Creation & Curation | Event Planning & Promotion | Community Engagement

Online Educational Events

"How to Visit with Respect on Ancestral Land" dramatic image of slot canyon and shadow.
Native Perspectives Online Event Poster

Managed social media campaigns for digital events.

New Exhibit Panels for Headquarters

Photo of Exhibits in GSEP
Indigenous Peoples Exhibit Panel

This case study illustrates my ability to effectively promote educational initiatives, foster cultural understanding, and inspire community engagement through strategic communication and collaboration. Let’s discuss how I can utilize these skills to achieve your organization’s outreach and educational goals.

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